{"id":236611,"date":"2023-01-02T17:33:53","date_gmt":"2023-01-02T17:33:53","guid":{"rendered":"https:\/\/embaixadoresmaceira.com\/about-the-project\/"},"modified":"2023-07-17T00:11:08","modified_gmt":"2023-07-17T00:11:08","slug":"about-the-project","status":"publish","type":"page","link":"https:\/\/embaixadoresmaceira.com\/en\/about-the-project\/","title":{"rendered":"About the project"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.19.4″ _module_preset=”default” custom_padding=”||||false|false” bottom_divider_style=”curve2″ bottom_divider_color=”#ffffff” bottom_divider_height=”30px” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_header title=”Maceira Embaixadores d’aldeia” text_orientation=”center” button_one_text=”contact us *” button_one_url=”tel: +351271789817″ background_overlay_color=”RGBA(255,255,255,0)” title_tablet=”Maceira Embaixadores d’aldeia” title_phone=”Maceira Embaixadores d’aldeia” title_last_edited=”on|phone” _builder_version=”4.19.4″ _module_preset=”default” title_font=”Poppins|600|||||||” title_text_color=”#ffffff” title_font_size=”32px” title_line_height=”1.2em” content_font=”Poppins|500|||||||” content_font_size=”18px” subhead_font=”Poppins|600|||||||” subhead_text_color=”#FFFFFF” subhead_font_size=”22px” content_link_font=”Poppins||||||||” content_link_text_color=”#FFFFFF” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#0c71c3 0%|rgba(255,255,255,0) 99%” background_color_gradient_overlays_image=”on” background_image=”http:\/\/embaixadoresmaceira.com\/wp-content\/uploads\/2023\/01\/Vista-Aldeia-Maceira-scaled-1.jpg” custom_button_one=”on” button_one_text_size=”18px” button_one_border_width=”1px” button_one_border_radius=”6px” button_one_font=”Poppins||||||||” button_one_icon=”E||divi||400″ button_one_icon_placement=”left” button_one_custom_padding=”3px||3px||true|false” width_tablet=”” width_phone=”” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” custom_margin=”||||false|false” custom_padding=”22vh||20vh||false|false” custom_padding_tablet=”22vh||20vh||false|false” custom_padding_phone=”19vh||17vh||false|false” custom_padding_last_edited=”on|phone” title_font_size_tablet=”32px” title_font_size_phone=”26px” title_font_size_last_edited=”on|phone” content_font_size_tablet=”18px” content_font_size_phone=”16px” content_font_size_last_edited=”on|phone” content_line_height_tablet=”” content_line_height_phone=”1.5em” content_line_height_last_edited=”on|phone” button_one_text_size_tablet=”18px” button_one_text_size_phone=”16px” button_one_text_size_last_edited=”on|phone” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

\u201cIt is a social entrepreneurship initiative, with the main objective of involving the village and the community in the fight against depopulation.\u201d<\/p>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ custom_padding=”||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.19.4″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” border_width_right=”2px” border_color_right=”#11c72a” global_colors_info=”{}”][et_pb_image src=”http:\/\/embaixadoresmaceira.com\/wp-content\/uploads\/2023\/01\/maceira_original-e1671417198368.png” alt=”Embaixadores de Maceira” title_text=”maceira_original” url=”https:\/\/embaixadoresmaceira.com\/en\/” _builder_version=”4.19.4″ _module_preset=”default” width=”60%” max_width=”200px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_divider color=”#11c72a” divider_weight=”2px” _builder_version=”4.19.4″ _module_preset=”default” width=”100px” module_alignment=”center” custom_margin=”10px||5px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#202020″ text_font_size=”22px” text_orientation=”center” custom_margin=”-10px||5px||false|false” custom_padding=”5px||5px||true|false” custom_padding_tablet=”5px||5px||true|false” custom_padding_phone=”5px|20px|5px|20px|true|true” custom_padding_last_edited=”on|phone” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

How did the project start\u2026<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.19.4″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” parallax=”on” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#434343″ text_font_size=”16px” text_line_height=”1.5em” text_orientation=”center” custom_margin=”2px||2px||true|false” custom_padding=”2px|20px|2px|20px|true|true” link_option_url=”tel:+351271789817″ link_option_url_new_window=”on” text_font_size_tablet=”16px” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

The Association of Maceira has operated, since 2016, the Hostel EntryFik in the village of Maceira, this Association being one of the pioneer IPSS’s to open its area of intervention to the tourism sector. When the Association started in this area, it quickly realized that the village gained new life and vitality with the interaction of tourists with the community… that’s how it started to think that it might be interesting to create an initiative that combined tourism and life in the community , thus giving birth to the \u201c Maceira \u2013 Embaixadores D’Aldeia \u201d project.<\/em> \u201cMaceira \u2013 Embaixadores D\u2019Aldeia<\/strong>\u201d.<\/p>\n

<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ background_color=”#202020″ custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.19.4″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” width_tablet=”” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” parallax=”on” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#ffffff” text_font_size=”22px” text_orientation=”center” custom_margin=”5px||5px||true|false” custom_padding=”0px||0px||true|false” custom_padding_tablet=”0px||0px||true|false” custom_padding_phone=”0px|20px|0px|20px|true|true” custom_padding_last_edited=”on|phone” link_option_url_new_window=”on” text_line_height_tablet=”” text_line_height_phone=”1.2em” text_line_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

The social entrepreneurship initiative<\/p>\n

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\u201cMaceira \u2013 Embaixadores D\u2019Aldeia<\/strong>\u201d is a social entrepreneurship initiative promoted by the Association of Maceira, within the scope of the Portugal Social Innovation community program, with the main objective of involving the village and the community in the fight against depopulation, through collaborative activities of promotion of heritage, culture, and nature, aimed at the development of tourism in the village.<\/p>\n

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Any heritage promotion initiative obliges us, firstly, to obtain a deeper knowledge of the village and its people; obliges us to collect, register, organize, value testimonies, stories, memories, cultural heritage, and everything that Maceirenses want to share, with importance for the construction of the history of their village. Only then will we know what the truly differentiating and authentic factors are linked to the culture and heritage of the village. Only then will we know how to integrate the tourist offer with the heritage reality of the village and what to include in this offer for visitors.<\/p>\n

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The project \u201cMaceira \u2013 Embaixadores D\u00b4Aldeia\u201d<\/p>\n

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The project Maceira \u2013 Embaixadores D\u2019Aldeia<\/strong>\u201d intends to integrate the tourist offer with the patrimonial reality of the village and the region in general, through the offer of experiences based on the observation of the built historical heritage, in the interaction with the natural and cultural heritage and with endogenous production, with the main actors being the people of the village \u2013 the \u201cEmbaixadores D\u00b4Aldeia\u201d.<\/p>\n

The people of the village are the Masters of oral knowledge, living human treasures who know the local heritage best and who, by sharing their knowledge, their stories, also share their LOVE for the land. Getting to know a place through the people who live there is a different (and unique) experience, which is not part of tourist packages, but which, once experienced, enables a new relationship with heritage, and, above all, a different connection with the place to visit.<\/p>\n

The creation of this project evokes the importance of acquiring and transmitting knowledge and popular knowledge and, above all, the importance of People and their attachment to the place where they have their roots and where they legitimately affirm themselves as their AMBASSADORS. With them, you can easily travel through a profound Portugal to meet other experiences and more genuine realities, rich in authenticity.<\/p>\n

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Tourism development through community participation<\/p>\n

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O projeto “Maceira \u2013 Embaixadores D\u2019Aldeia<\/strong>” n\u00e3o s\u00f3 permitir\u00e1 a cria\u00e7\u00e3o de ferramentas coletivas de promo\u00e7\u00e3o tur\u00edstica como ajudar\u00e1 a promover o envelhecimento ativo, a participa\u00e7\u00e3o coletiva e c\u00edvica, e a valoriza\u00e7\u00e3o dos recursos end\u00f3genos, assentando em 3 pilares fundamentais:<\/p>\n